Trolli

Trolli candy needed a no-rules brand that connected with today's young gummy connoisseur. The work is still being imitated today.

Gummi candy is inherently strange, but Trolli's brand and image were decidedly risk-averse. My team at Periscope got free reign to come up with the strangest things we could, and created a free-form, anything-goes series of campaigns. Tie-ins with NBA superstar James Harden and Marvel's Deadpool were some of the highlights.

Project Credits:
Veronica Kraus, Rob Peichel, Justin Davis, Kristi Battarbee, Lindsay St. Clair, Dustin Joyce, David Hahn